As a world-renowned makeup artist, Natasha Moor has recognized and harnessed the transformative power of makeup to help inspire and empower women around the world.

With over 10 years experience in beauty, Natasha discovered a problem in the beauty sector. High quality, long lasting and easy to use essentials and fundamentals were challenging to find for both her clients and herself.

Her years of experience motivated her to find a way to inspire women to embrace their beauty – both inside and out. For her beauty line, she sought to create a range of consistent, high quality, trustworthy products that women could feel good in, while inspiring them to be the best versions of themselves with positive affirmations as shade names to remind you of your power.